Hybriq+ - Silestone’s rebranding with a sustainable range, and how it connects with our business
We recently had the pleasure of being invited to Silestone’s presentation of their new Sustainable Range Hybriq+. Not knowing what to expect, this presentation ended up surprising us by perfectly aligning with the direction we want to take IDW&D on. From a new branding strategy to a sustainable approach, here is a quick view of what we learned from them and how we are hoping to align their new products with our designs.
Silestone has made solid efforts in rebranding their company, from their logo to their colours to their Brand Identity and Values, looking to be a leader in digitalisation and sustainability with their renewed product approach.
Likewise, our company has also been going through changes, assessing where we are and rebranding the way we present ourselves to our clients. After 45 years in business, we found the need to modernise our visuals and adapt to the fast-paced visual world of the 21st century. For that, we started working on our visual aesthetic and environmental awareness, hoping to stay current with new generations of clients that are approaching us. We also started to opt for more sustainable practices and a consistent strategy that attracts and keeps the attention of this fast-paced world.
As a design studio, we often collaborate with various other companies on each project, for example appliances and materials suppliers. As a result, it is hard to stay on top of reducing our footprint. Most of our work is assembled in-house, which reduces the production and transportation footprint, only travelling to the site when our products are ready for fitting. However, we are still conscious that most of our materials travel from quite far, mostly overseas, to get to us. And apart from that, we also know that such materials have a tricky trajectory, from their initial extraction to the moulding process to make it usable for architecture.
We are constantly trying to look for more sustainable options, and although we still have a long way to go, it is great to be supported on this journey with companies like Silestone, who are looking at ways to protect our global resources.
How Silestone is doing it
Silestone just released their most sustainable series ever, Hybriq+ Technology, a sustainable manufacturing process that uses a minimum of 20% recycled glass in its composition. This series uses recycled materials and works on sustainability under two simultaneous approaches. The first is the End User, with a more sustainable manufacturing process and incorporation of recycled material in its composition. The second is the Fabricator, with a new formulation to reduce the concentration of crystalline silica* in materials, making the exploration process more environmentally friendly.
As a result, the brand accomplishes its first Carbon Neutral Series in three steps:
1) Calculating their carbon footprint,
2) Reducing their impact on emissions and mobility,
3) Offsetting their emissions (collaborating in official UN projects to offset GHG emissions).
Most importantly, Silestone does not sacrifice longevity and quality through their new process, maintaining their products’ warranty of 25 years of durability and performing in the same way as the previous ranges, without price increases.
*Silica- component of soil, granite, marble and many other minerals. It represents a risk when handled and transformed, therefore it requires special measures to avoid degradation during these material’s transformation for design process
Sunlit days: New colours, Modern results
With all these changes comes a new range of colours to be used on Kitchen and Bathroom Surfaces. 'Sunlit Days' are inspired by the evocative Mediterranean shades of a unique lifestyle. The new line is stunning, allowing for renewed aesthetics and modern designs that go extremely well with wood and soft textures.
Here is a preview of their new products:
Cala Blue- A blue reminiscent of sea salt
A deep and stimulating blue colour which, with its interplay with light, balances between the depth and the surface of the sea.
Posidonia Green- A green that breathes life
A green that invites us to surround it with colours and brings this beauty, hitherto inaccessible, to our spaces. With a variety of brightness and shade depending on the moment, like the nature of the sea that gives it its name.
Faro White- A white that brings light to the sea
Faro White is inspired by the lighthouses that guide the way for ships. A very special white that tells stories of light and sea, and of people who love life.
Cincel Grey- A grey that is not just grey
Cincel Grey is a silky, fine-veined grey, full of nuances. A grey that reveals an array of contrasts between matt, glossy and reminiscent of other colours when bathed in light.
Arcilla Red- A red that makes you fall in love
That is Arcilla Red. A red that makes you fall in love. An earthy red shade that tastes like wine and smells of petrichor.
It is great to see a company that has been one of our top design partners for years make such a change to be more environmentally conscious. It fuels us to do better, be aware of our practices and align them with our new direction and generation of clients.
We still have a long way to go to better our sustainable practices, but every little step counts.
Interested in the new Sunlit products? We have samples available in our Showroom. Read more here and Contact us to book your visit or to chat about your project.
Photo Credits: https://sunlitdays.cosentino.com/en-gb/colours/
Keyword: Kitchen Design, Interior Design, Kitchen Appliances, Appliances, Kitchen Renovation, London, Interior Design Renovation, Design Process, Materials, Colours, Finishes, Silestone, Sustainable Design, Sustainable Practices, Kitchen Design Ideas, Modern Kitchen Design, Kitchen Worktop, Kitchen Island, Cabinet Making, Bespoke Kitchen